In the Internet age, online advertising is an important aspect of business marketing across industries, including the field of criminal law. For criminal defense attorneys, pay-per-click (PPC) advertising can help them reach possible clients who are looking for legal services associated with criminal defense like assault, DUI defense, theft, and drug crimes. Through PPA advertising with Nifty Marketing, a criminal defense practice can generate instant traffic and leads.
How PPC Advertising Works
With PPC, an advertiser pays whenever a user clicks on an ad. The advertiser bids on phrases and keywords related to their business. Whenever somebody searches for such phrases and keywords on search engines, search engine results pages or SERPs display the PPC ad. If a search engine user clicks on this ad, the advertiser will pay the search engine a fee.
Kinds of PPC Ads for Criminal Defense Lawyers
There are different PPC advertising platforms that a criminal defense lawyer can use to reach possible clients online. Every platform provides specific marketing features and benefits to help lawyers develop effective PPC campaigns. These platforms include the following:
- Google Ads. Criminal defense attorneys can use Google Ads to display their PPC ads on the search result pages of Google. They can bid related keywords and phrases like DUI attorney, theft defense attorney, or drug crime lawyer. Then, they should display these ads to Google users looking for such keywords.
- Local service ads. With this platform, criminal defense lawyers can advertise their legal services to possible clients in a certain geographic area. Google’s search results pages display local service ads, which include the name, ratings, phone number, and reviews of the law firm. This works on a pay-per-lead basis. This means that an attorney only pays if a user contacts them through this ad.
- Facebook Ads. These ads allow criminal defense lawyers to display advertisements on Facebook to reach a wider audience. Such a form of advertising lets them target ads by interests, demographics, and behaviors. This makes sure that possible clients who need them will see the ads.
- Bing Places. This platform lets criminal defense lawyers display the information of their practice on Bing’s search results pages. Once an attorney claims their listing on Bing Places, they must make sure they display up-to-date practice information. Also, Bing Places lets lawyers display their practice’s information on Bing Maps, which makes it easier for possible clients to find the location of their office.